Media Exchange was founded by an Advertising Industry Veteran, Strategist and Architect in the communication arena.
Peter Choo (pictured centre): Founder and Group CEO of Media Exchange Group, houses a few business entities viz. EXECUTOR, an Out-of-home Media Specialist; ALLOUT, an online e-commerce OOH Media Platform; SPACE, an OOH media Site company; 3 COM, Thru-the-line Creative Agency.
His 30 years of proven track record in the Marketing Communication arena saw him as Founder of Strategic Planning Division in Naga DDB; Founder of Japanese Advertising Agency Dai-Ichi Kikaku Malaysia (DIK/ADK); Held senior positions as Director of Marketing of Sunway Lagoon, Group Director of Publics Groupe and CEO of PowerScreen (Malaysia’s first Large-format OOH Digital Screen Network).
